Monthly Archives: September 2014

Advances for New Adult Authors #getpublished #pubtip

Ah, New Adult. The category that has been something of a lost soul yet is finding readers from YA through adult.

Since it’s still such a foundling in the U.S. publishing market, information is scarce. But generally you can consider the typical range to be between $20,000 and $100,000…as good as YA and standard adult novels across the industry (that is, not solely from the Big Five, which tend to pay more).

See Friday’s post about advances for YA authors and tomorrow’s post on adult authors to better understand where New Adult fits and its average advance.

Advances for YA Authors #getpublished #pubtip

This is part of a series on advances for authors. Today we’ll look at YA or young adult books.

The average advance for an author of a YA title in 2011 was $120,000. The averages were derived from information gathered on books released by the then Big Six, now the Big Five, the top publishers in the U.S. and the world.

This trend is very interesting considering the history of publishing in general. In 2003, the industry hit a strong downturn. In 2008, there was another downturn due to the general economic deterioration in the U.S. in general. The 2008 advances in this category were at $120,000 then and held steady through the worst of the economic troubles. In most other categories, advances dropped.

In 2013, advances had not seen much movement from this figure. However, when you add in advances for YA authors from a variety of publishers (not just the Big Five), the average is about $75,000. Still a healthy and respectable advance for most authors.

These figures are for single-book deals, where the work is not part of a series. Multi-book deals industry wide garner advances of about $64,000 per book…so if two books are bought, the average is about $126,000; for three books, it is $190,000.

Typical royalty rates match those seen for adult projects, ranging between 7% and 12.5% depending on whether the offering is a first book, previous sales record, and how the break points are manipulated (the rise in royalties paid as the number of books sold rises).

Advances for Children’s Book and Juvenile Authors #getpublished #pubtip

So often, I am asked what kind of an advance an author might expect.

Really, this is a question for which even your literary agent won’t dare to hazard a guess. The reason is because advances can vary so wildly depending on a host of factors outside their control…and even the control of the acquisitions editor.

However, there are some ranges that can be taken as averages. And the averages are different depending on the type of manuscript you’re offering.

So today, I’ll tell you some averages for children’s and juvenile authors. Over the next several days, we’ll look at other types of books from YA through adult fiction and adult nonfiction. The rates given here are for first books from authors who have not yet published with a traditional house.

A children’s picture book, which in final print form has 32 pages with an illustration on every page/for every two-page spread, will garner an advance of $8,000-$12,000. The author splits this with the illustrator, and the illustrator usually receives a larger portion of that advance. Royalty rates are also split, so the author will receive a 3.5%-6% royalty rate.

Easy readers, which are about the same length as the longest (atypical) picture book, generate an average advance of $5,000 to $8,000. Since neither the advance nor the royalty rate of 7-10% are split with the illustrator, they go fully to the author’s share.

Middle grade books, also called chapter books, will range higher on average. Any real range can’t be nailed down in part because the middle grade books parse down into so many categories, grade levels, and whether they are intended for academic or mainstream audiences. Generally, however, a range for the advance might fall between $6,000 and $20,000 depending on whether the author has other publication credits for different age groups, whether the work is a series, and other factors.

Young adult will be considered in the next blog post.

Transformed Website

Fully transformed website for my novels and nonfiction books here. Watch videos, listen to radio shows, and get the all-important FREE SAMPLE CHAPTERS!!

Remember that I can set up a website just like this for your books. We can keep it simple, expand beyond what this one offers, or find the exact balance to present your books in an appealing way. Connect with readers by laying out what you write, why you write, and how you approach the creative process. Websites work for authors!