Monthly Archives: April 2013

Marketing

One of the best things you can do for yourself these days is market your books through the internet. The response time is instant, the reach is unlimited. And the cost can be as little as two minutes of your time.

Publishers respect a strong internet presence these days. They understand what it means about your seriousness as a professional author. They also understand how it can positively impact book sales.

When you’re working on your book proposal for novels or nonfiction, consider your electronic reach. The most common ideas are:

  • A blog tour, where you write guest blog posts for a dozen or more blogs in the same timeframe (say a few weeks)
  • Post book excerpts anywhere you can find the space
  • Garner book reviews, or take ones that have appeared elsewhere and repost them
  • Interview yourself! Write up the top five questions you receive about your book then write the answers to each. Send that around to sites interested in your book’s topic.
  • Book yourself on podcasts, blogtalk radio, or standard radio shows
  • Offer books as giveways for bloggers and electronic database subscribers
  • Think long term and generate ideas for webinars you can offer
  • Videos of you reading an excerpt, you talking about the book, or you talking about the process of writing the book can be posted on blogs and social media. Videos work because readers want to know the story behind the story…and that means you!
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On Reading

When you’ve finished that novel or nonfiction manuscript, consider whether it’s truly ready to send out. In this essay about reading, the author notes:

And yet, with all four of these books, the authors had not polished their skills, nor had they sufficiently polished their manuscripts. I’m not just talking about misplaced punctuation or bad spelling, either. I’m talking about basic plot holes; two-dimensional, clichéd characters and situations; unnatural and awkward dialogue; and unbelievable, contrived scenarios that didn’t arise naturally out of the events of the story.

Take care of your readers and trust me…they’ll take care of you!

Author Solutions Being Investigated

Shelf Awareness reports that Author Solutions (which includes subsidiaries AuthorHouse, iUniverse, Trafford, Xlibris, Inkubook and Wordclay) are being investigated for deceptive and unlawful practices.  The investigators claim the practices include “enticing authors to purchase promotional services that are not provided or are worthless, failing to pay royalties, and spamming authors and publishing blogs/sites with promotional material.”

As self-publishing has boomed, authors have to be more vigilant than ever about the companies and individuals they trust with their projects. One of the best ways to check a company or person out is to call them directly. If you can’t speak to someone in person, or if you get kicked into a phone bank of low-paid “representatives,” you might consider whether you’re really going to receive the personal attention your book and your career deserve.