Monthly Archives: December 2015

Utilizing Google Plus To Promote Your Books and Blogs

Great post on book promos!! Check this one out!

Leona's Blog of Shadows

Today I am going to share one of my book promo tricks: The Google Plus communities allowing blatant self promotion. I have compiled the following list a few months ago. Those allow promoting your own books and blog links. For authors, it works best if you have a discount deal going on. I have seen significant rank boosts on self pub titles after promoting in those groups. This will not only benefit the indies but tradpub authors, bloggers and reviewers too.

My advice is don’t just copy paste the link and blurb, but write up a short summary info to draw the interest of potential readers, make it sincere and add the link in the end. They will read the official blurb in the preview and when they click the link.

Some of the groups have specific sections for the type of posts (book links, blogs, author infos etc) on…

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Inclusive and Extractive Economies in Publishing

John Walters

I have been reading a book on global economics, “Why Nations Fail: The Origins of Power, Prosperity, and Poverty” by Daron Acemoglu and James A. Robinson, and my thoughts, as always, turn to publishing.

You don’t have to agree with everything the book says to be stimulated by its ideas.  It posits that political and economic institutions are mainly responsible for a nation’s poverty or prosperity rather than commonly held theories highlighting geography, culture, or the ignorance of their leaders.  When institutions are inclusive, that is, democratic and open to new ideas, technologies, innovators, and entrepreneurs, a nation flourishes.  However, when institutions become exclusive, that is, they exist for the enrichment of a small group of elite, they may experience growth, even rapid growth, for a while, but it is unsustainable due to the lack of incentive to develop new technologies or foster new investors for further growth.  The authors…

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