The Pew Center reports that 57% of American adults use their mobile phones to browse the internet. Among smartphone owners, the number is much higher: 93 percent.

If you haven’t already, make sure your website is optimized for mobile viewing.

As you work with a designer or publisher on your book cover, ensure that it displays well in a thumbnail size.

Keep all your digital pages clean; the faster it downloads, the more likely browsers are to stay a while.