Book Reviews

Just to prove that no reviews are bad reviews and bad reviews can be good, check out this article. 

I can’t tell you how many of my clients have called right after reading a bad review of their books. Some are mildly bad while others rip through every word as if the reviewer was bullied too much in high school. In every case, I say:
–Take a deep breath.

–Cut out the review.

–Add it to your file.

–Forget about it…or think only about how ANY coverage is good coverage.

If people never see the title of your book, they won’t remember it. Marketing studies tell us that people have to see something 15 times before they pay attention to it. They do NOT remember a bad review here or there…they only remember the book title or your name.

And that’s GREAT news!

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