How has Self-publishing Changed Publishing?

Authors suspect that the self-publishing revolution has changed the face of publishing but getting information on what has changed–and what is still changing–can be tough. Part of the purpose of this blog is to keep you updated about what’s happening right now. 

Self-publishing is a role that many more authors are considering. Bestselling authors are turning away from traditional houses to go that route. But they have built-in fan bases that make it easier for them to succeed. First-time authors should still closely consider the traditional publisher as part of their team. Build for a bit then reconsider self-publishing.

One of the big ways self-publishing has changed things is the understanding that traditional publishers don’t always see the light. They know that a work has quality but might not understand how to market it…or even believe there is a market. Self-publishing something means you can approach publishers later with proven sales figures noted in a query and book proposal.

Unfortunately, self-publishing has also means a lot of people whose goals are better suited to publishing traditionally go the self-pub route. They spend too much money on layout, cover art, setup fees, distribution and marketing efforts only to sell a handful of copies. Knowing which path is best for you–and when to pursue both traditional and self-publishing at the same time–comes from knowing the market, your own goals, trends across publishing and the broader entertainment field, knowing what e-books and print books and even magazines and newspapers are doing, and a host of other things. Writer’s Resource constantly tracks these arenas. No matter when you need to make that decision, call or email for a consultation. Launching on the right path will help you meet your career goals more quickly!

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2 thoughts on “How has Self-publishing Changed Publishing?

  1. hemmingplay

    Laine,
    Thanks for posting these items. I’m a newbie on the self-publishing front.

    I wrote a children’s book and self-published on iTunes and didn’t put any money or planning into marketing. And, it sank without a trace: sold four copies. I did all the work myself, since I have a background in publishing and desktop design (but not in book publishing), bought stock art and did the design myself. So, all I’ve got into it is my time and $30 for licensed artwork. (https://itunes.apple.com/us/book/mermaid-sisters-first-dive/id776995608?mt=11)

    I wanted to do it to endure the learning curve, as I have plans to do other things. But, I kinda hoped I’d sell more than 4 copies!

    I’m not sure whether to let this be just a learning experience or circle back and try some other ways to get some attention. I’ve bought some Facebook ads, which brought a couple of thousand visitors to the WP blog, but no sales.

    There are marketing companies affiliated with the iTunes/iBook process, so maybe next time I’ll budget for one of them to help me plug the book. Any thoughts?

    Like

    Reply

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