Self-published? Wondering how to set your pricing?

Smashwords recently conducted a survey. They found that cheaper is NOT always better.

Books that sold for $3.99 faired best. They outpaced similar books available for $2.99.

Why? It’s likely about perception. A book that costs a little more signals that it is worth a little more…and possibly a lot more.

But don’t go crazy. HIgher price points than $3.99 did not fair as well.