Tag Archives: Publishing

Discount Sale on Urban/Dystopian Fantasy Sparks Price War Between Amazon and Google

So, like many folks, my novels occasionally go on sale. Right now, Reparation’s ebook is on sale until October 3 (links at bottom of this post). Usually, this is where I would give you the book’s slugline, which is:

ReparationEbookHaruki Murakami’s 1Q84 meets Mark Helprin’s Winter’s Tale as a man battles sinister forces associated with a Native American peyote cult.

I would also inform you that the work has won a national award, and that the usual ebook price is $9.99.

Now, here’s where things get interesting.

The sale price was made available through two ebook channels: Amazon and Google Play. Both provide worldwide distribution, and both offer fast and easy access for readers.

Usually the buying choice is entirely about habits and preferred methods. Some folks like to run all their purchases through Amazon. Others prefer Google, while another set don’t display any particular loyalty.

Today, with Google’s continual efforts to pry their way further into the book market, we see one clear step they are taking to gain more share: beat Amazon’s price. Importantly, this will be done without dropping the revenue earned by the book. So, everyone wins…especially the ecosystem that provides readers with more choice through more distribution channels.

Where will you buy today? Let me know, and we’ll see if the sales figures back you up!

Now, finally, about Reparation!

A beautifully written supernatural story—the work of a master craftsman.”
“Endlessly compelling. A fascinating fusion of forms.”

“Whatever is dangerous, let me do it…I am supposed to die.”

When Aidan Little Boy leaves his ailing mother’s side to visit his sister on a peyote church property in South Dakota, he encounters a religious cult run by an apparently superhuman leader. Suddenly his nondescript life becomes tangled in a world that has grown disturbing and strange.

In a series of remarkable events, the ancient beings of Native American folktales are manipulated by people with strong connections to the parallel world of spirits. Soon Aidan uncovers evidence that his sister and the rapidly growing congregation are in danger. He must understand these unknown powerful forces before the Reparation, a ceremony that will slaughter thousands of innocents.

This complex and surreal novel merges folktales, history, and contemporary lifestyles with magical realism in a hypnotically addictive original tale.

Honorable Mention, Writer’s Digest 2016 Ebook Award

Currently discounted on Amazon and Google Play. At the time of this post, Google is beating Amazon’s price by $0.48!

Grab it now, because these deep discounts won’t last long!

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Fantasy is Flying High! #fantasy #getpublished #pubtip

After for so long being a small, very small, market, fantasy has come into its own.
Thank the likes of Neil Gaiman and George R. Martin (and, of course, Game of Thrones’ show) for boosting this deserving category into the limelight.
And now that Britian’s leading literary author, Kazuo Ishiguro, has released what some call fantasy (and others, who aren’t willing to release their notions about how far literary is from fantasy call a fable, a folktale, or etc…anything but fantasy…), we’re seeing a new world of opportunity for authors.
Now is the time to take advantage of this movement. I’ve been looking at agents quite closely over the last several months and have found so many more that now represent fantasy. It’s a leader in publishing, and everyone involved is hoping to find the next huge hit.
And remember that there are many subcategories of fantasy. If you’re working with soft fantasy (as am I) or alternate history fantasy, throw your work in the ring! You’ll be able to stand out from the epic high fantasies that are getting so much attention right now, and you’ll offer the market something unique. That’s always a plus.

Traditional Publisher Interested in Self-Published Books

Paper Lantern Lit is a boutique literary development company bestselling author Lauren Oliver cofounded with former HarperCollins and Razorbill editor Lexa Hillyer. They look through self-published books to find those that deserve more attention then rerelease them under their name. Now they’ve added The Studio, a digital imprint, to produce ebooks.

If you’ve already self-published one or more of your books, check out Paper Lantern and The Studio. It might open new doors!

2014 Book Sale Numbers; Children’s/YA Keeps Growing

These numbers just in from the Association of American Publishers:

In the first five months of 2014, total net book sales rose 3.9% over the previous year to $2.652 billion.

The children’s/YA categories continues to soar with sales up 30.5%, to $695.9 million.

Adult fiction and nonfiction fell 3.6%, to $1.726 billion.

Sales of religious presses slipped 0.1%, to $230.2 million.

Total trade e-book sales rose 7% to $669.7 million.

Trade paperbacks were up 6.3%, to $793.4 million.

Trade hardcover sales were down 0.2%, to $867.1 million.

Is New Adult Only YA + Sex?

New Adult became an official category in 2013 when it received its own Book Industry Standards and Communications Code. The genre is generally considered to be stories that feature primarily college-aged heroines learning to deal with life in their early twenties…with a special emphasis on romance and sex.

While I agree that this category targets primarily female readers between 18 and 25, the YA + Sex idea is too restrictive. Putting aside the idea that sex is usually tied to some emotional response (whether the characters admit it or not), NA is much more than YA + Sex.

Just as YA broke boundaries by working with content that reflected the real coming-of-age struggles of teenagers approaching adulthood, NA can have the same impact. Publishers like Atria went from producing zero NA titles in 2012 to its current goal of releasing 15-20 each year. As the category finds its readers and more publishers move into the arena, NA stories will expand to encompass much more than teen angst plus sex.

Anytime there is a new movement like this in publishing, it’s important to be part of the first wave. Yes, your entry into publishing will be more difficult because publishers (and booksellers) right now are not sure where the category might go. So show them! Send out your unique NA manuscript. Be the first, and reap the rewards by launching your career by leading the way.

 

What the Author Earns Per Book

On hardcovers, authors earn 30% of the publisher’s gross revenue. This equals 42.5% of the total margin, which is defined as the amount the author and publisher earn combined.

On ebooks, the author earns 25% of gross revenue. For now, most publishers are holding that number steady and will not negotiate higher percentages unless the author is very well-known or the author has a strong agent advocating for them.

This tells us two things. First, publishers are fairly compensating authors for hardcovers. Second, the debate over the fairness of the author’s share of digital revenue is valid. People should be asking why publishers are withholding a larger portion of the profits when the author is the creator of the content on which publishers make money.

 

Legacy Publishing Grows

From 2012 to 2013, legacy publishing grew 7% across the board. Specific categories like YA and fantasy saw, and are still experiencing, much higher rates classified as “hyper-growth” by Adam Gomolin on Book Business. He points out that it’s not about “fixing” a system that clearly isn’t broken. Instead it’s about optimizing the efficiency and effectiveness of the new model.

That includes internet marketing plans for authors, harnessing digital and mobile devices for reading and discovery, and the continuously sticky issue of distribution. Crowdfunding services received a special note from Gomolin because they can provide capital to small presses and indie authors.

If you’re interested in help, contact Writer’s Resource. The DIY marketing plan, which is heavy on free or low-cost digital options, has lifted authors to Amazon bestseller status. A bulk sale program can move 100 copies minimum at a time, and articles and interviews can be created and submitted on your behalf to different outlets.

Take charge of your future. Whether you’re in with a top publisher or going it alone, make your book a success in this time of growth and change.