Bundling Print Copies and Ebooks

Lately there’s been chatter about whether to automatically bundle ebook copies with print copies…so every reader gets one copy of each.

There is of course the idea that every sale then has added value to the reader. Many readers, in opposition to the idea that individuals favor either print or electronic books, are opting to consume both ways. There are even fans who purchase ebooks and, if they enjoy the work enough, return to purchase the print version for their home libraries.

Publishers have generally been resisting this trend because they are concerned that the value of ebooks will be discounted.

In the meantime, consider bundling your own print and ebook versions in special, limited-time offers to enhance sales.

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