It’s long been known in business that 20% of your existing customers generate 80% of your sales. The same can be said of book fans. When someone reads a novel or nonfiction title they enjoy, they will actively seek out additional works by the same author. Keep these tips in mind as you reach out to your fan base.

–Keep in contact through social media or your email lists. Let people know what you’re working on as well as opportunities to find older titles you might not be actively marketing.

–Serve your fans. Why are people reading your novels: for entertainment, for a deeper social message? Is your nonfiction a vehicle for inspiration or concrete tips? Be sure to address these components with every outreach.

–Reward return readers. Find a way to say thank you to fans who keep coming back. Offer to provide free ebooks to anyone who sends in a receipt for a particular printed title. Host a lunchtime Skype session where you chat with readers about their burning questions about your upcoming book.

Keep these ideas in mind and you’ll build loyalty to you, the brand behind your books.