Amazon’s bundling initiative, where purchasers of print books receive the ebook for free or a very low price, has already grown. The launch day offered 10,000 titles. Within a very short period of time, the number grew to 70,000 titles.

Currently, one of the biggest complaints about Matchbook is that most of the titles are backlisted…they are older titles that don’t hold much interest for readers. Try offering your own works now on Matchbook and be one of the few recent titles available. It’s an additional benefit that might help sales.