Elise Parsley went from query to book deal in 72 hours.

Her work is a picture book called If You Ever Want to Bring an Alligator to School, Don’t! Little, Brown made a preemptive offer (meaning one that was intended to eliminate other bids and a potential bidding war).

The story sparks with creativity and chaos. In juvenile publishing as in other forms of fiction, that creative spark is critical! And yes, quality still sells!