Juvenile Publishing Requires Unique Approach

At the Bologna publishing conference, a panel spoke about children’s publishing. It noted that a “nimble” approach was required…meaning that publishers had to be quick with distributing apps and other digital components to attract and engage readers.

One of the primary points to come out was that branding is a big deal even within juvenile arenas. No one can simply wait for Apple or Amazon to pick their product or app from the slew of incoming projects. Instead, publishers need to grab new opportunities for combining forces.

One of the newest things I’ve noticed lately is groups of authors teaming up to offer package deals on books. For a set price, usually equaling $0.99 for each book in the package, buyers get four, five, six or even twelve books at once. Authors copromote on their social media and often have found themselves achieving bestseller lists.

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