YA Novels Driving Children’s Category

Young adult novels account for 18% of children’s unit purchases. Although this is down a few percentage points for the same period the year before, YA is still a strong category.

It’s strength comes in part from the tendency of adults to purchase YA titles. The single largest group buying these titles is the 18- to 29-year-old demographic.

This means two things. First, if you are working on a YA book, keep going.
Second, if you’re working on the new category called New Adult, get it out there. Connect with me at any time for assistance and advice on breaking into this powerhouse category!

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