YA Novels Driving Children’s Category

Young adult novels account for 18% of children’s unit purchases. Although this is down a few percentage points for the same period the year before, YA is still a strong category.

It’s strength comes in part from the tendency of adults to purchase YA titles. The single largest group buying these titles is the 18- to 29-year-old demographic.

This means two things. First, if you are working on a YA book, keep going.
Second, if you’re working on the new category called New Adult, get it out there. Connect with me at any time for assistance and advice on breaking into this powerhouse category!


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s