Target is partnering with a startup ebook subscription service called Librify to provide an online platform for buying, sharing and discussing books. Librify has more than 500,000 titles available already (about half of Amazon’s number), and it has only been beta testing since March.

Even better, the social aspects of the platform allow readers to review and discuss their favorite books…providing word-of-mouth validation that is so critical to readers. Authors should check into Librify now to ensure their titles are available once Target is ready to launch.