Foyles is launching a literary tours program. Winners receive trips guided by well-known authors to places that have appeared in books.

While this program took quite a bit of effort and investment to create, really any author can add this idea to their marketing efforts. Many times fiction authors use real locations as part of their books. Add a self-guided tour description to the end material in your work and use that as a way to enhance sales. Or even guide a tour yourself during your next visit to that city. Have fun, meet fans and revisit the plot…sounds like heaven!