Midia Inkphone is not the first on the market to offer eink on a phone. It is, however, an indicator that people are reading more on their phones than ever before.
I have been waiting for a device like a phone or an iPad to allow for both internet browsing and eink displays for American readers (both devices now available are for foreign markets). I don’t particularly enjoy reading on a full digital display. It just isn’t the same. And studies comparing the impact between digital reading and reading on the page prove that the brain retains more with print.
So eink is a good midway point. It will help readers engage more with the story or content. It also is much easier on the eyes!