Branding…it’s a word we hear all the time associated with everything from baby food to high-end automobiles. Why would authors need to create their own brand?
Because readers read not only for the content but for the person who creates that content. Experts writing in nonfiction fields have known this forever. In fiction, it has long been called “the story behind the story,” and includes everything from the author’s journey to why they write specific novels or children’s stories.
Branding can seem complex and downright bizarre for authors. It actually is quite simple. Answer these five questions to find the core of your brand:
1. Why do you write?
2. What do you write about most often?
3. Why do you write about that topic/s most often?
4. Who will be helped by reading your books (fiction or nonfiction)?
5. How can you best tell the story behind the story?
If you need help, Writer’s Resource is only an email or phone call away!
These are great questions to ask yourself when you are trying to decide what to write next. So many authors have five or six novel ideas floating around in their heads. Thinking about branding can help us decide what project will better develop our brand.