At the BEA this year, a panel looked at Christian titles. They agreed that nowadays, the obstacles that used to be present are far less daunting.
It used to be that Christian titles were primarily distributed through the CBA, the Christian Booksellers Association. Now, however, Christianity has gone mainstream. Folks who don’t attend church regularly still want guidance, and they turn to books for that. The demand is growing steadily and sales are strong. They’re so good, in fact, that Christian titles are often now distributed through the ABA, the American Booksellers Association, which handles nearly all topics and categories.
If you’re working with a Christian title for adults, young adults or juvenile readers, let’s talk about your pitch today!