Simon & Schuster is joining forces with Milq, a new social media platform focused on content curation, to launch a book category. Milq allows users to collect and share a wide range of entertainment content like music, art, movies, sports, TV, and books. Launched earlier this year, the site is looking to team with other major content brands in different categories. They’ve already struck deals with VICE, Vanity Fair, Tribeca Film Festival and others.