Book Cover Copy That Sells Books

The back cover should be more than a simple description of the book, and should include validation both from endorsements and through information about the author.
The description of the book’s content can be the most difficult part. It needs to do several things: outline the basic premise of the story, create an emotional response, and generate immediate recognition by touching on some universal issue.
While authors can try to write their own copy, usually they have trouble working all that into a single paragraph. They should either hand it to someone familiar with their specific category and market or at least get feedback from fellow writers.
When the description fails in any one of these areas, the back copy will fail to capture readers.
Once you have the description, work on blurbs. Testimonials are very effective. If you look at nearly any book, you’ll find that those with a slew of endorsements actually don’t run anything about the plot or the author on the back cover: it’s 100% testimonials. Authors who have only a few strong endorsements should mix those together with the bio and synopsis for best results.
Finally, validate your experience as an author by including a paragraph about you. Even if this is your first book, tell readers why you wrote this book and a little about your journey while writing it.
If you hit all three of these points, you’ll create copy that sells!

Advertisements

2 thoughts on “Book Cover Copy That Sells Books

  1. AnnaJPalm

    Reblogged this on The Writer's Corner and commented:
    This is brilliant! Not many writers know how to sell their product. One important thing I’ve learned from a journalism professor of mine is that when you’re putting yourself out there – whether as a novelist or a journalist – you need to convince people you’re a good investment, that you’ll be worth their time and money.

    Like

    Reply

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s