The Oprah Channel has struggled since day one to reach the numbers it had hoped for. Part of the reason is that Oprah doesn’t show up in much of the programming. Another very real issue is simple oversaturation…the channel can’t offer the same thing all the time.

She’s trying a reboot by building on this interview with Armstrong. The struggle she’s facing is just a reminder that even the biggest celebrities can’t market just anything…and they can’t rely on their name along. Quality must always come first.

Takeaway: Know your audience and what they want. When you deliver it, you’ll automatically provide quality content.