Ever wonders what happens to books that are no longer in the forefront of readers’ minds yet don’t go out of print? They’re on the publisher’s backlist. Usually anything more than a year old (and sometimes things less than 12 months old) are backlisted.
Think of it as a backwater where the already scant marketing assistance is even more rare. Yet if you want to get your hands on the rights so you can self-publish it and market it yourself, you’ll often meet opposition.
Here’s an interesting take on a trend to buy up backlists and redistribute them with fresh vigor.