A Norwegian show on firewood has caused controversy.

If you’ve ever wondered whether your particular topic, genre or category has an audience, the answer generally is yes. It might be a small audience but passion, even for firewood, can make for a success. You might have to redefine success, but the controversy over whether the bark should be placed up or down when new logs are added apparently has sparked the most responses!

The lesson: Don’t worry about your audience. Write what you’re passionate about and the audience will follow.