How Much Should You Charge for an E-book?

Recently e-books have been getting a lot of attention. Big publishers who were slow to enter the game now have as much as 27% of their profits coming from e-books. The market increased 129% over the last 18 months, and it shows no signs of shrinking. So, how do you take advantage of this as an author?
Consider the top and bottom parts of the range first. Some sites allow you to charge up to $199 for a single e-book. That’s great if you have specialized information but for most books, that’s really out of bounds.

Ten bucks is considered the magical touchstone…as in, don’t price an e-book more than that.

Free…well, that’s not really the bottom. It’s zero, so we’re going to bypass that as an option.

$0.99 is the true bottom. Reserve this lowest price point for special promotions that you advertise heavily and that run only for a short timeline, say, a single day.

$1.99 is a nice price point for longer term sales or sales that you don’t market as heavily.

That leaves you with a nice everyday price range between $2.99 and $9.99.


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