Latest Buzzword: New Adult

We’re hearing a lot lately about New Adult novels as a category that is getting hot.

New Adult works target late teen and early twenties readers. They therefore have characters in that age group. Often these are coming-of-age stories about people who are no longer kids but who aren’t quite adults.

The settings are often in college or right after college. These works used to be published under the young adult (YA) category but are becoming a niche of their own.

Currently bookstores are struggling to find a way to shelve and market these novels but New Adult titles are coming on strong. Readers want them. Do you have something that really is New Adult rather than adult or YA? Be sure to note that in your query and your book proposal to capture attention from agents and publishers.


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