What’s in a Subtitle? The Impact on Book Algorithms

Titles are important. Any author can agree to that. But are subtitles as important, less so, or possibly more important?

One consideration is how subtitles impact algorithms that help readers find a book. Subtitles that seem unwieldy because they are so long can actually boost sales on websites.

A second consideration has been around for a while: a descriptive subtitle tells readers exactly what they’ll get from the book.

Finally, a subtitle can indicate the author’s voice (funny, academic, etc.) or tone (the emotional quality of the work). That can be attractive to readers and thus generate sales.

Subtitles are clearly not more important than titles…but they are equally important.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s