At the Frankfurt Book Fair, Publisher’s Weekly encapsulated the event by saying “The self-publishing discussion is the only conversation we need to be having today.”

The Virginia Quarterly’s web editor backed that up.

Books on Demand pointed out that 60% of self-published authors see no difference between their efforts and those provided by traditional publishers. At the same time, 75% saw marketing as the biggest advantage offered by traditional publishers.

And that’s no small point. Self-published authors have to take very broad approaches to marketing to see what works for them at that moment in their selected category. Traditional publishers already know what works and are able to focus a team of individuals on those efforts.

VQR pointed out that the element connecting both groups is that they are both reaching out to readers. And that should be key for you no matter which publishing route you take.