Quite a bit of chatter is going around these days about how self-publishing is shaking up traditional publishers. In some ways it is a war between sides that are battling for attention from the same pool of readers. WIthout going into all the other elements, let’s remember one key fact:

Self-published titles represent 10% of the current market.

This means that a number of places where books traditionally are distributed–brick-and-mortar bookstores, big-box retailers, shopping clubs and the like–aren’t paying very much attention at all to self-published titles.

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