The importance of book trailers can’t be understated. Video has proven effective in boosting blog followers and selling products of all kinds. Books can connect with more readers when a trailer is created for that particular book.
They don’t have to be fancy. Even a simple trailer can increase a reader’s likelihood of buying by 5 times. Sales can increase as much as 64%, and 90% of viewers find videos useful when making their purchasing decisions.
For help with your trailer, contact Kristen Eckstein at Imagine! Studios. Tell her Laine Cunningham sent you! She does a fantastic job for all my clients.
Writer's Resource/Sunspot Lit 
Isn’t it funny you never heard advertisements for books on TV or radio?
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I have, actually. James Patterson’s books were shown on TV commercials not to many years ago. I took notice because it was such an unusual move by publishers. But for someone like Patterson, they’ll put the money into the marketing to see what works.
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