Tag Archives: book trailer

Book Trailers That Turn Heads

Today I want to introduce you (again) to an individual who is a fantastic resource for every author who is serious about selling their books.

TFMODustFrontCover (1)Aleksandar Tomov has done several videos for my books. Two are traditional trailer videos that focus on the books. The first novel, The Family Made of Dust, won two national awards and was shortlisted for a third honor.

Dust was rejected by the big publishers because they didn’t believe people would be interested in the journey of a biracial man who searches the Australian Outback for a missing friend. It’s an adventure/family drama/diverse tale that one reader, after finishing the book, said, “Well, I’ll be damned,” and then turned back to the first page to read it again!

The trailer Tomov created for this one is on my YouTube channel here. The videos he pulled together blend Aboriginal traditions, Outback vistas, and a darkening music track to really capture the flavor of The Family Made of Dust. The trailer, like the book, makes you want to travel to Australia and experience the Outback for yourself.

The year after Dust came out, many readers had asked for more information about Aboriginal lives and their cultures. Readers were very interested in how the protagonist had applied his traditions to solve the issues he faced in his life, so I pulled together a collection of Aboriginal folktales that could help modern people around the world.

SSFrontB&WIn Seven Sisters: Spiritual Messages from Aboriginal Australia, essays describe how traditional people used these stories, and how that wisdom applies today. The book is very popular with fans of The Secret, The Things You Can See Only When You Slow Down by Haemin Sunim, and readers of Eckhart Tolle, Louise Hay, and Paul Coelho.

The video Tomov put together for this book is very different. In fact, it doesn’t look much like a book trailer at all. The fact that individuals can share this video simply for the beauty of the images and the message of women’s empowerment means that it has been shared widely.

The video, available here, is longer than a book trailer, too, because the song needs it to be. That hasn’t stopped people from watching, sharing, and sending me messages about it! Trailers can help your Google rankings, too.

ReparationEbook

My next two novels, Beloved and Reparationare dark tales that mix the fantasy elements of Neil Gaiman (American Gods) and China Mieville (The Kraken) with the literary sensibility of Ursula Le Guin (the Earthsea series, The Left Hand of Darkness, and many, many others).

The trailer Tomov provided for Reparation is spectacular. It’s the creepiest one, and really captures the darkness of the story.Check it out here, and then connect with Tomov here! His rates are truly affordable at only 120 euros. At today’s conversion rate, that’s under $140. At that rate, a book trailer could be one of the least expensive promos you’ve ever bought!

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Book Trailers

I’m constantly looking for ways to help fiction and nonfiction authors, public speakers, business executives and thought leaders reach a broader audience. I’ve searched for a long time for someone to recommend for trailers, and I’ve found him.

A. Tomov, Jr.  makes a pilot to upload on YouTube so the client can see how it looks. After making any adjustments, he uploads the final trailer. Here’s the first link to one of his trailers. Here’s a second link for a trailer that really evokes the emotional resonance of the book.

I’ve shopped around for pricing. A lot of folks charge more than authors can justify considering all the other things they’re handling. Tomov charges between $70 and $100. He can handle only a few trailers each week, so be sure to talk to him about scheduling. Tell him Laine sent you, and then tell me whether you like the work he did for you!

Book Trailer Effectiveness

The importance of book trailers can’t be understated. Video has proven effective in boosting blog followers and selling products of all kinds. Books can connect with more readers when a trailer is created for that particular book.

They don’t have to be fancy. Even a simple trailer can increase a reader’s likelihood of buying by 5 times. Sales can increase as much as 64%, and 90% of viewers find videos useful when making their purchasing decisions.

For help with your trailer, contact Kristen Eckstein at Imagine! Studios. Tell her Laine Cunningham sent you! She does a fantastic job for all my clients.