As publishers search for new ways to reach readers, co-branding has become a big push…particularly in the children’s arena.
Borden milk is using Megan McDonald’s Judy Moody series for a summer reading campaign. McDonald’s UK is offering books in their Happy Meals. And characters that have been around for decades are showing up on banks, cars and coffee cups.
All of this means that the savvy author has to consider co-branding opportunities. While it is difficult to create these kinds of deals yourself, pitching your work to agents and publishers in a way that includes co-branding opportunities is a way to generate strong interest in your works. Already one Big Five publisher reports that 25% of their children’s division profits are coming from co-branding and merchandising efforts. Contact Writer’s Resource to place your work in the best position possible.
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