Fortress Popular is a new unit of Fortress Press. It targets the general consumer with books that are culturally engaged and grounded in fresh, substantive, accessible, and inspiring theological reflection.
The unit needs a marketing manager to build a strong brand and achieve financial goals.
-Work with the Vice President & Publisher in the development, positioning, messaging, and launch of the brand and its products.
-Lead marketing communications strategy, campaign planning, execution, monitoring, and analysis of the brand and its products.
-Guide the effective use of a range of marketing tactics/tool including print, e-mail, web, social media, SEO, etc. Ensure that team stays abreast of emerging marketing trends.
-Manage internal and external creative talent to deliver breakthrough work on time and on budget.
-Evaluate the effectiveness of marketing initiatives using a variety of data sources.
-Achieve annual quantitative goals (including sales, customer retention, market share, etc.) for assigned product lines.
-Participate in the annual budget and revenue forecasting process. Manage assigned portions of marketing department budget.
-Contribute to the evaluation of new project acquisitions, partnerships, and series development with development teams.
-Collaborate with internal customer-facing teams to effectively reach organizational goals.
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