Yearly Archives: 2015

Book Cover Copy That Sells Books

The back cover should be more than a simple description of the book, and should include validation both from endorsements and through information about the author.
The description of the book’s content can be the most difficult part. It needs to do several things: outline the basic premise of the story, create an emotional response, and generate immediate recognition by touching on some universal issue.
While authors can try to write their own copy, usually they have trouble working all that into a single paragraph. They should either hand it to someone familiar with their specific category and market or at least get feedback from fellow writers.
When the description fails in any one of these areas, the back copy will fail to capture readers.
Once you have the description, work on blurbs. Testimonials are very effective. If you look at nearly any book, you’ll find that those with a slew of endorsements actually don’t run anything about the plot or the author on the back cover: it’s 100% testimonials. Authors who have only a few strong endorsements should mix those together with the bio and synopsis for best results.
Finally, validate your experience as an author by including a paragraph about you. Even if this is your first book, tell readers why you wrote this book and a little about your journey while writing it.
If you hit all three of these points, you’ll create copy that sells!

Job for Author at Avalon

Avalon is searching for a travel writer to write a book about a national park. Details here.

Job for Author at Nation’s Largest Lit Ctr

The Loft, the nation’s largest independent literary center, is looking for a new director. The Loft is celebrating it’s 40th year, and changes are coming. Be part of this dynamic and well-known organization. Details here.

Book Review: The Wall by Marlen Haushofer

This book has stayed with me for days. I saw the movie and was so touched I picked up the book. It has several threads: nuclear or other weapons that can destroy humanity, living with nature, women’s issues, and oneness with the universe.
The last point might be one of the most interesting. The character notes several times that entering the universal one in her situation is dangerous. It is because she needs to remain aware of the dangers of her situation as well as the potential for other human survivors to appear and potentially enslave or harm her. This resonates with her former lifestyle where she became enslaved to marriage and all the usual trappings society pegged as good and proper. It also resonates on its own level, because while we often strive to achieve oneness, there is actually danger there because we exist in physical form and need to defend that physical form.
A very thought-provocing novel that reads quickly, is riviting in surprising ways, and should be on the shelves of anyone with an interest in the various threads that appear.
5 stars!
Read more fiction where characters interact with their environments in the two-time award-winning Message Stick and the multi-finalist novel He Drinks Poison.

Job at Amazon Perfect for Author

Amazon is seeking a publicist. For this position, you will plan and execute publicity campaigns for their titles under Two Lions, Little A, Amazon Publishing, Grand Harbor Press, and Waterfall Press.
Details here.

Book Review: Under Enemy Colors by Sean Thomas Russell

I gave this a good 30 pages or so before I stopped. It started out well on the ship but once it moved to land to take up the life of the main character, it slowed quite a bit. The first activites of the main chacter were interesting enough but then it settled into a parlor and his fascination with a particular woman. The dialog did me in. It was a gabby kind of dialog intended to reveal the backstories of the main character and what I assumed would be his love interest. It is in my mind a very weak way to introduce backstory. It also was overdone, went on too long, etc. So I stopped reading. I was looking forward to this work very much as it had been recommended to me and I am interested in nautical novels in this historic timeframe but it wasn’t written in a style that I could tolerate.
1 star.

#1 Top Tip for Authors Approaching Agents & Publishers

My #1 top tip for authors who are approaching agents and publishers is:
Present yourself as a professional author.
That means a one-page query letter (sometimes 1.5 pages but that’s unusual).
And, for nonfiction, a book proposal with sample chapters.
For fiction, authors should create a two-page (single-spaced) synopsis and a half-page or 1 page biography at a minimum. Also consider generating a two-page (single-spaced) marketing opportunities sheet. This should provide ideas that you have for marketing the book yourself, all things that can be done while the publisher markets to bookstores.

Job at Disney for Author

Walt Disney Resorts in Orlando is hiring an Executive Communications Intern. You will be responsible for various forms of written communication, maintaining and updating information related to executive speeches and appearances, and other forms of communication. Full details here.

New MBS Publisher

HarperCollins has launched HarperElixer, an imprint that will publish about 20 mind-body-spirit titles every year. Although the imprint will offer print and digital versions, it does have plans to produce digital-only titles in the future.
This is a great opportunity to break through with traditional publishers. Call Writer’s Resource for help with your book proposal, query letter, or to take your draft manuscript to the next level.

Book Review: Correcting the Landscape by Marjorie Kowalski Cole

I thought this book was better than many of the one- and two-star reader reviews note. It is about a man’s struggle to find himself, really, and to find his own heart. All of the other things that were used to market this book–the touches of native culture and lifeways, the environmental issues, and even the death of the woman–all feed back into this primary concern.
I feel this utilization of these various threads to enhance and expand the character and to both position him for a change and to push him to accept the change are the mark of a good writer. The prose in this book is slightly more than servicable…it doesn’t exactly sing but it does have its own voice, and that voice is enjoyable enough. I read this quickly and enjoyed it.
3 stars.
Want to read more fiction with Native American lifeways threaded through the narrative? Check out the free release of Break the Bow by Laine Cunningham on Wattpad.

Jobs at Literary Publisher for Authors

Anaphora Literary Press is seeking three interns. One will write a book review every week plus possibly get some editorial credits; the second is a design intern for artwork; the third is a marketing intern.
None of the positions pay but they could be a good entry point into publishing for authors who want to make connections.
Full listing here.
Contact Anna Faktorovich,Director
E-mail: director@anaphoraliterary.com

Why Indie Authors Should Set Higher Prices

Indie authors have been cashing in on low-priced books for a long time. It makes sense; traditional publishers have been slow to come down on their prices, and readers who want to consume more titles naturally turned to the lower-priced options that spark their interest.
Lately, however, this has been changing. Publishers have finally begun selling directly to consumers. For decades they (like other producers) have not sold directly because they needed to support bookstores. Selling direct cut out the middleman, and bookstores would have suffered.
Then came the chain stores and Amazon. For a time, publishers didn’t suffer much because the bigger retailers were able to move more titles than the small shops.
Indie authors cashed in because there was an untapped market: readers who, because they read so much, needed lower prices in order to fuel their desires.
Now, however, ebooks in general and direct-to-reader sales are changing the sales landscape. Without the middleman, publishers can offer discounts more in line with the standard price points indie authors set for their books. And readers find that they can locate quality projects much more quickly using a traditional publisher than by sifting through unknown indie authors’ offerings.
My advice for indies is to keep your books in line with traditional price points. Go with $3.99 as a sale price for smaller sales, and save the $0.99 sale price for big moves or less frequent specials. Have a retail price between $6.99 and $9.99. This signals the quality in your book, and will help direct readers back to your titles.

Book Review: Perfume: The Story of a Murderer by Patrick Suskind

A very dark read and yet you have these moments where you really feel for the main character. He’s not a nice guy but consider the situation under which he grew up and how terribly he was treated. Then, just at the time when you’re feeling compassion, the author kicks in something to remind you how bad a person he really is. And when you’re starting to feel a high ick factor from being in his head, you suddenly read something that enhances your sympathy.
Exceptionally well done all the way through, including with the plot. The end was very different than what I expected, and a masterful performance. I will be looking for more novels by this author. A fantastic read!
5 stars!
Feel like more dark fiction with a unique plot? Try He Drinks Poison.

Opportunity: B&N Seeks Writers

Barnes & Noble is looking for writers to post tips, lists, comments and reviews. They take pitches and will send out assignments. This is a paid opportunity so check it out here.

Book Review: The Chrysalids by John Wyndham

Really enjoyed this one. It’s a rare find; I don’t care for hard science fiction but the classics I have always enjoyed. So having this author pointed out to me was fantastic.
The story is compelling. Lots of ideas about insiders/outsiders according to cultural and social norms and conventions…very timely for today’s world.
5 stars!