For authors who are working in traditional publishing, almost always it is best to stick with one genre until the third book.
Publishers want to keep the foundation of readers generated during the first book’s sales life and build on that with a second book that is in the same genre.
One you have a third book out, you and your agent can discuss whether you have enough name cache to be able to switch genres. If you do, you can switch to something similar.
If you have achieved bestseller status before then, of course, you can write just about anything you like!
Self-publishers should also take this advice but work it a different way. Target all your marketing to specific genres. Only overlap when you know a particular promo will reach readers of more than one genre. This allows your marketing to be more effective, and saves time and money.
Author Archives: Laine Cunningham
Job at Open Road Media
Open Road Media (“Open Road”) is a well-funded New York-based digital and multimedia content company that is positioned to leverage the rise of digital (ebook) publishing. Open Road creates connections between authors and their audiences by marketing its ebooks through a new proprietary online platform, which uses premium video content, social media and digital advertising. Authors whose works are being publishing in digital form by Open Road include Alice Walker, Pat Conroy, Jack Higgins and Pearl Buck. In addition, several publishers and agencies’ lists are now digitized, distributed, and marketed by Open Road.
Open Road, founded in 2009 by Jane Friedman, Chief Executive Officer, and Jeffrey Sharp, President of Production, is known for its emphasis on author brands and continuous marketing.
This position, which reports to Chief Marketing and Product Officer (CMPO), Rachel Chou, will help lead Open Road Integrated Media’s special (premium) sales and specialty channels and will the oversee education and library market sales team. Additionally, the candidate will work with the CMPO and the marketing team in developing and implementing online and offline marketing content for these marketplaces, and creating custom publishing opportunities.
Click here for details and to apply.
Book Review: The Riders by Tim Winton
This is one of those books that when I was done, I just thought, Wow! I’ll be thinking about this one for a very long time. A lot of complexity here with his daughter, the international journey to look for his wife, and his own demons. I really enjoyed this one!
5 stars!
Job at Guildford Press
Guilford Press is an independent academic/scholarly press located in midtown Manhattan. We publish outstanding titles in psychology, education, geography and related fields. We are a very productive company with high standards in a collaborative environme
The marketing department at Guilford is fast-paced, productive, and highly invested in the quality of our work, and is seeking a full-time Marketing Administrative Assistant to join our team. At least two years’ administrative experience, with book publishing experience preferred.
The Marketing Administrative Assistant has a busy and detailed role in supporting the marketing department, which includes:
• Securing pre-publication endorsements from prominent professionals for use online, on book jackets, and in marketing materials.
• Effectively tracking rapidly-changing status of dozens of projects.
• Accurately updating our title information database, including making copy changes and entering various information.
• Processing a variety of departmental memos that relate to the endorsement process.
• Various other administrative duties, such as completing audits and running reports, as needed.
Click here for details and to apply.
Display Natural Talant in Your Query Letter: 3 Tips
Sometimes people have a knack for writing their own query letter. Often they don’t.
It’s not because they can’t write well; it’s because the query is a sales tool and few authors, fiction or nonfiction, are trained in sales techniques.
Queries have a second obstacle built in: until an author is published, they often don’t know what the publishing industry expects them to include in the query or the book proposal. They don’t know the buzzwords, they aren’t sure how to position their work in the market, they don’t know what trends are current and what is fading rapidly away. The mistargeting of only one of these items is enough to make an agent or publisher stop reading and move on to the next query.
Practice is fine. Publishing industry savvy is much, much better.
Display natural talant by:
–Reading industry publications: Publisher’s Weekly, Writer’s Digest, etc.
–Read industry blogs: Huffington Post has several, and up-and-coming authors often blog about their experiences.
–Subscribe to industry newsletters. Publisher’s Weekly has a free e-newsletter, as does Writer’s Digest. There are tons of free e-newsletters out there. I sift through a few dozen every week.
Book Review: Seven Sisters, Messages From Aboriginal Australia
Job at Baker Publishing
Baker Publishing Group, in Ada, is currently accepting applications for a full-time in-house editor in the trade department. The trade department produces books in a wide variety of categories, including fiction, youth, devotional, self-help, relationships, marriage, parenting, cultural critique, professional, spirituality, biblical studies, and apologetics. Responsibilities include editing or managing the editing of assigned titles, corresponding with authors, combining author and proofreader corrections, and reviewing cover and catalog copy.
Qualifications:
A candidate should have a BA in English or other related majors, or equivalent work experience; three to five years of book-editing experience; knowledge of the Bible; a familiarity with Chicago Manual of Style, 16th ed.; excellent copyediting, grammar, and spelling skills; and proficiency in Microsoft Word. Personal characteristics should include an attention to detail, strong organizational skills, the ability to handle multiple tasks, and the ability to work well with others.
Click here for details and to apply.
Book Review: Seeing (Blindness #2) by Jose Saramago
I read this because I enjoyed Blindness so much. This one turned out to be a bit more political than I usually like. However, I enjoyed it quite a bit, in no small part because of the wry humor the author brought to the topic.
3 stars.
How to Write Women
How women are presented in fiction (and whether they appear in fiction at all) is important enough to have another look at the issue via this fellow author’s blog post.
Job at Fortress Press
Fortress Popular is a new unit of Fortress Press. It targets the general consumer with books that are culturally engaged and grounded in fresh, substantive, accessible, and inspiring theological reflection.
The unit needs a marketing manager to build a strong brand and achieve financial goals.
-Work with the Vice President & Publisher in the development, positioning, messaging, and launch of the brand and its products.
-Lead marketing communications strategy, campaign planning, execution, monitoring, and analysis of the brand and its products.
-Guide the effective use of a range of marketing tactics/tool including print, e-mail, web, social media, SEO, etc. Ensure that team stays abreast of emerging marketing trends.
-Manage internal and external creative talent to deliver breakthrough work on time and on budget.
-Evaluate the effectiveness of marketing initiatives using a variety of data sources.
-Achieve annual quantitative goals (including sales, customer retention, market share, etc.) for assigned product lines.
-Participate in the annual budget and revenue forecasting process. Manage assigned portions of marketing department budget.
-Contribute to the evaluation of new project acquisitions, partnerships, and series development with development teams.
-Collaborate with internal customer-facing teams to effectively reach organizational goals.
Click here for details.
Book Review: Blindness by Jose Saramago
Fantastic story. Other people told me this is a book-length rant against consumerism, and I don’t care. I read it for how the characters interacted, how they faced the challenges before them. It ended pretty much where and how I expected…and that was not disappointing. It has a strong message beyond anything it might say about consumerism and provides a deeply satisfying read.
5 stars!
Job at Scripps College
The Scripps College Writing Program seeks a distinguished visiting writer for the Mary Routt Endowed Chair of Writing during the spring semester of 2016. The successful candidates will serve as Mary Routt Chair of Writing throughout the spring semester (from mid-January to mid-May). The Chair will teach one writing workshop course of his or her own design and will give two public readings or talks. We are looking for candidates with a significant record of publication in creative nonfiction, fiction, or poetry; we prefer candidates who can show evidence of outstanding teaching ability. For more information on the Mary Routt Chair position, see http://www.scrippscollege.edu/departments/writing-program/mary-routt-chair.
How to Tell if an Editor’s Fees are Fair
Just to be clear, acquisitions editors at publishing houses don’t charge fees. If a “publisher” is asking for fees, then that company is not a publisher. It is a printer. Don’t let the growing popularity of hybrid self-publishing units confuse you. Know exactly what you want and go to the right place.
Now, for freelance editors, fees obviously need to be researched. There is no standard, really, because an individual editor’s experience can be very different than the next person’s. In general, though, the lower the rate, the less experience that person has.
That doesn’t mean they can’t do a good job. It does, however, mean they might not be as good at targeting how to change the words on the page. Editing is like cutting a diamond. There are a lot of people who can cut diamonds but you have to cut at the right place and shape it in the right way to achieve the diamond’s full potential. Same with manuscripts!
Job at Santa Fe University
This Creative Writing and Literature Faculty position is a full-time appointment with teaching responsibilities to begin Fall 2015. Applicants must have an MFA (or equivalent) or PhD in Creative Writing, at least one published book in fiction, and college-level teaching experience. Preference will be given to candidates with some expertise and record of publication in creative nonfiction. Successful candidates will also demonstrate experience with and commitment to fostering students’ professional practice skills in various writing fields. The position requires flexibility, collegiality, teaching, and administrative skills as well as a strong commitment to the profession and higher education. Deadline: March 1.
ESSENTIAL DUTIES & RESPONSIBILITIES:
Teach 6 department courses per academic year (3 each semester).
Engaging in ongoing professional and faculty development.
Assessment work and curricular development with departmental faculty and SFUAD Provost.
Assigned administrative duties.
Ongoing development of coursework and class materials to keep courses at the leading edge of knowledge in the discipline.
Providing student support for every aspect of learning in the form of regular office hours, tutorial assistance, professional practice, and career advice.
Ongoing student performance evaluation and outcomes assessment.
Click here for more info.
Book Review: Dracula by Bram Stoker
Always interesting to go back and read a classic work. This one I enjoyed for about 350 pages. Then the dialog got to be a bit much to read…very repetative. But I know that is part of what was expected and enjoyed at the time, so I overlooked that element as much as possible. A great classic thriller overall!
3 stars.
