The Oprah Effect V. 2.0

Oprah’s book club was rebooted to the relief of many publishers and authors alike. The bump that could come from being selected for the club made a number of careers.

Now it looks like there is the potential to go further with a pick from her team. She has her own TV channel, a popular monthly magazine and digital components that expand on both.

The Oprah Effect didn’t lift every pick to bestseller lists, and it’s likely that not every book in the revived club will benefit. But it is one of the few avenues left for readers to find great books…and for authors to be found.

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