Book Clubs for Men

I have posted here before on The Oprah Effect, how authors might rise after receiving a nod from this powerful club. But Edward Nawotka, Editor in Chief of Publishing Perspectives, says Oprah isn’t talking to men.

His book club, he notes, is as serious as any populated mostly by women. They read widely, in a variety of genres…and only read fiction. This goes against the standard wisdom publishers hold out that says women read as much as 80% of all fiction published in the U.S. today.

He asks when publishers will begin to take male readers as seriously as men take themselves.

If you’re writing for a broad type of reader, know that men are just as engaged with your work as women.

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