Category Archives: Publishing

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The Penguin Random House Merger

Well, it’s happened again.

Two of the top publishers have merged forces. The new Penguin Random House is now the dominant publisher in America…and since American publishing is the top of all nations, that makes it the biggest in the world.

The combined companies control over 25% of the book business. One of their top priorities is to “crack the code of discoverability,” to figure out how to put more books in front of more buyers in a market that has seen fewer brick-and-mortar stores every year.

One consultant said that they could use their large list to create digital subscriptions, like an e-book of the month club.

Harlan Coben noted that every author is worried that fewer houses mean fewer opportunities to get books published. He also said that the business is changing so rapidly that any predictions made now will likely fall flat.

How to Determine if a Manuscript is Publishable

Considering how much change has come to publishing in the past few years, determining whether a manuscript is publishable is important. Authors want to know what their chances are before they invest a lot of time, effort or money in creating new drafts, revising and rewriting current drafts, editing to the final stage, or creating book proposals and query letters.

The two most important things to consider when asking whether a manuscript is publishable are:

1. Quality

2. Marketability

Quality issues for fiction encompass the writing level (voice, use of structural elements, etc.) and storytelling skill. For nonfiction, quality includes the writing level and how the content is presented.

Marketability is an issue that can trend across timelines ranging from a few months to a decade or more. It includes areas outside publishing as much as what is being published now and what is scheduled for publication over the next two years. And since those same issues affect self-publishers (although in different ways), authors who are committed to that path often have the same question about whether their manuscript is publishable.

Authors can access twenty years of experience across a broad range of categories and genres by having their work read by Writer’s Resource. The service that determines if a manuscript is publishable…and if not, to guide the author along the steps to be taken to make it publishable…is a baseline review. The review usually takes 2 to 2.5 weeks to complete and costs $425. The nominal investment can safeguard authors from spending much more on editing or other services that will not pay off in the long run.

Words of Hope

Eric Simonoff of William Morris Endeavor, says of publishing:

“What I see is an industry in which we want nothing more than to discover an amazing voice. Who wouldn’t? If you actually have a great book, it matters who sends it out, because you want someone who understand the business, who has the best possible relationships, and who can negotiate the right deal for you as a client. But your book will get discovered regardless. It might just be a question of when.”

Publisher Accepting Submissions

Shambhala has been one of the better known niche publishers for years. They put out about 100 titles per year, mostly nonfiction related to Buddhism, yoga, mindfulness, creativity, martial arts, natural health, and green living. They ask authors to submit a book proposal.

Publisher Accepting Manuscripts

Seal Press puts out 30 titles per year. Their books are by women for women. They specify that authors should send a query letter and proposal.

Additional Income for Authors: Libraries?

In the UK, the government pays authors whenever a book they’ve written is checked out of the library. Right now, e-books are not included in that payment system.

Several countries are also moving to support their book industries by providing loans and grants to bookstores, publishers and other book sellers from their governments. They value literature so highly they’re willing to back their beliefs with cash.

In America, no such vehicle exists to enhance an author’s income or support the industry. Do you feel the government should pay authors a nominal amount whenever a book is checked out? Do you think the industry should be bailed out or otherwise supported with cash from the government?

 

Latest Trend: Steamies

All right, YA authors, heads up! Recently I posted about the trend toward New Adult fiction…works that target slightly older audiences aged 18 through 24. There’s already a subcategory for New Adult: Steamies.

These are works that focus a bit more (and sometimes a lot more) on erotic or sexual aspects. It’s natural for individuals in that age group to explore and wonder how sensual and sexual activities fit into their lives and personalities, so it’s also a natural for inclusion in novels.

Some publishers welcome Steamies. Others reject them out of hand. Readers will be the same. Know before you pitch to publishers or readers what you’re offering so you can target your audience with pinpoint accuracy.

Best Price for E-Books

Self-published? Wondering how to set your pricing?

Smashwords recently conducted a survey. They found that cheaper is NOT always better.

Books that sold for $3.99 faired best. They outpaced similar books available for $2.99.

Why? It’s likely about perception. A book that costs a little more signals that it is worth a little more…and possibly a lot more.

But don’t go crazy. HIgher price points than $3.99 did not fair as well.

Publisher Accepting Submissions

Free Spirit publishes 20 to 25 titles per year for children and teens. Their focus is on helping readers learn how to succeed in life and make a difference in the world. They specify that authors should submit a proposal as part of their pitch.

Publisher Accepting Submissions

Avon Romance, an imprint of HarperCollins, publishes 400 romance novelsa year. Use their online submission form to submit your manuscript directly.

And don’t forget your book proposal!

Book Sales are REALLY Up!

BookStats reports that e-book sales in fiction rose 42% in 2012 to a total value of $1.8 billion.

Nonfiction e-book sales grew 22% to $484.2 million.

E-book sales in children’s and YA categories increased a whopping 117% to $469.2 million.

E-books now account for 20% of publishers’ revenues.

Net revenues for publishers are also up slightly. The industry is recovering. If you have a manuscript that’s been lying in a drawer somewhere collecting dust, it’s time to pull it out and start pitching!

Do Agents Rep Juvenile Authors?

The work I offer through Writer’s Resource covers a range of age groups and genres including juvenile works. Juvenile is defined as anything from children’s picture books through young adult (YA).

Authors are often surprized to learn two things…that they should have a submissions packet for their juvenile works, and that agents will represent fiction and nonfiction targeting younger readers.

Fifteen years ago, the landscape was much different. It was much more difficult to locate agents who represented works for young readers outside the academic market. Today, things have changed so much that juvenile works are well respected…and agents want to represent the works whether they’re for the academic market, the mainstream reader, or both.

It used to be that when a client asked me to put together a list of agents for their juvenile works, the research turned up only a handful of agents. Nowadays, it is common for those lists to include dozens of names…often a hundred or more.

If your project has a wide target, consider adding an agent to the team of individuals you work with to help you along your publishing journey.

Book Auctions

Yesterday I posted a comment about a client who wondered if the longer wait for a positive response from a publisher was cause for concern. He wrote back again noting that if a deal came through, he knew it would in part be due to all the work we’d done together to improve the manuscript.

He ended with a comment about competition between the various publishers. He was referring to a book auction.

Several times recently I’ve been asked if auctions still happen. Yes, they do! The industry is in flux and is scrambling to adjust their course in an unknown present but the book auction is alive and well.

And yes, Toto, auctions are still offered to authors who are not celebrities. So take heart and keep working. If you’ve created your best work and keep trying, you’ll eventually meet with success.

How to Tell If a Publisher is Interested

Recently a client contacted me about a manuscript that had been submitted to several of the top publishers. His first manuscript had been picked up right away but this one seemed to be lagging behind. He wondered if “no news is good news” on this front.

The answer is yes. Publishing has changed quite a bit over the past several years and response times can be much slower. Generally, rejections are provided fairly quickly. Any time lag in response often means someone at the publisher wants the book; they just have to go through a series of hoops before getting full and final approval.

So, take silence to mean that a publisher is interested…they’re just trying to figure out where the book will fit in their lineup, how the marketing department will handle the work, or a host of other issues.

Meanwhile, keep working on the next book!