Category Archives: Publishing

House of Cards

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NetFlix’s new series House of Cards was written up in the New York Times. The article talks about how the series was intended to be watched in long segments of two or more episodes at a single sitting. Many viewers, they anticipated, would watch all 13 in a single sitting.

The article compares the experience to that of reading literature. These days, many pundits have been talking about reading rates and how the internet has changed people from long-form readers into readers who want quick bites. This series in its own way proves that literature and other types of long-form reading is not dead.

The key is that the format has to be appropriate for long-form reading. Stories that delve into something deeper–in terms of a character’s inner or outer journey, for example–have always been in demand. They will continue to be, if this single-sitting viewing pans out as the newest trend.

And in case you’re wondering, I watched the series myself over the course of three evenings.

B&N Closings Mean New Opportunities

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B&N announced that it plans to close about 10 stores every year for the next ten years. Publisher’s Weekly provides a little more detail on the announcement.

Now, before everyone panics and thinks that bookstores are going to disappear entirely, think. Whenever there’s a gap in the market for something people want, others swoop in to fill it. In this case, small, locally owned bookstores are poised to profit from every closure of the megastore in their area.

This could mark a new Renaissance in reading. Some of my associates are already looking at buildings they can buy and convert into bookstores. I, for one, am glad to see this happening. Readers everywhere will reap the results!

Ebook vs. Print Trends

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In this article from Publisher’s Weekly, the growth of ebook sales is compared to print versions.

Ebook growth continues to be enormous just like it has in past years. But don’t let one important statistic slip away in the comparison. The 5% growth quoted for print exceeds the industry wide growth rate seen in recent years.

Also remember that these are Amazon’s statistics only. Be aware of what’s going on in the larger arena to get a real picture of what these numbers mean.

Self-Publishing

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Here’s a rundown of points to consider when you’re thinking about whether to self-publish.

I would add one additional point: What are your book’s changes in the traditional market? That is, if you were to approach a traditional publishing house, what are your changes of being picked up by an established publisher?

Having a traditional publisher on your team means you don’t have to handle certain types of marketing, manage distribution, or fork over up-front investment costs for creating the book.

Self-publishing offers you much more control over artistic decisions and messaging, regional and niche marketing, and timeliness.

Compare and contrast the benefits and pitfalls of each before you decide.

And remember that you can also take BOTH paths at once!

Query Letter/Book Giveaway

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Very detailed post about one author’s journey. Click through the link in the post to leave a comment about her book and enter a giveaway for a free copy.

Two things to note in her entry:

1. She learned through failure how important the query letter is and what it should contain.

2. She was aware of publishing industry movements and decided not to submit for a time until things began to recover.

Take these lessons to heart and apply them to your own journey. You’ll find yourself further along that road to publication than ever.

Book Proposals

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Book proposals aren’t just for nonfiction authors.

I know, shocking. It’s not a tip you’ll read in most writer’s magazines or books. But here’s why:

Fiction authors need to present themselves as professional, capable individuals. Writing fiction is as much a career choice as writing nonfiction. Show agents and publishers that you’re serious about your work. They will respond with respect!

Every time one of my fiction clients goes out with a book proposal, they hear very positive feedback about their efforts. Since most agents and publishers will gather the exact same information that’s in a proposal from their fiction authors at some point, having everything already prepared means you rise to the top of the stack.

In this business, every little bit helps!

Here’s a look at Book Baby’s take on the same topic.

Lit Mag Submissions

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Here’s a very interesting guide to submitting to literary magazines and contests free for download or online viewing.

Trend: Self-publishing

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Great advice, thoughts and comments on self-publishing.

The best is the new trend toward artisanal publishing: controlling every aspect from creation to publication for the highest quality.

I did this with my sole nonfiction book Seven Sisters: Spiritual Messages from Aboriginal Australia. The interior has full color on every page with graphics designed to reflect Aboriginal symbols, themes and meanings.

More of my clients, even those who are in the stables of traditional publishing houses, are taking the same steps with single titles. The end results are about the love of books…and that is its own reward.

Ebook Trends

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Here’s a literary magazine that has become a publisher of ebooks.

In the past few years, I’ve noticed several kinds of organizations entering the ebook arena. Most notable are the handful of book agents who have opened publishing companies.

This is one of those indicators of how large the shift is in traditional publishing these days. When agents, and some of the nation’s top agents at that, are shifting where they spend their time, nearly anything can happen.

Keep this in mind as you consider whether to approach traditional publishers, self-publish through print and/or ebooks, or do both at once. These days, it pays to play your cards across a wide spectrum.

Trend: Self-publishing

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More on how self-publishing is no longer relegated to the bitter, desperate or unskilled.

Trends: Publication figures

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This from a PR rep:

In 2011, the most recent numbers available, there were 347,178 printed books published in the United States. That was up 6 percent from the previous year, according to Bowker, which provides book industry statistics and trends.

For those of you in the book-planning phase, it may be helpful to know which categories saw an increase in publications. They were education, up 20 percent; music, and psychology and philosophy, both up 14 percent; religion, up 12 percent; juvenile, biographies, and business, all up 11 percent; and fiction, up 13 percent.

 

Those are just the numbers for printed books. E-books are harder to gauge, but they’re a large and growing share of the market. For those I could find only sales numbers.  For 2011 they were $1.1 billion to $1.97 billion, according to two different counts.

 

 

A Little Fun

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Just a little fun for those of us frustrated with the speed-of-light publishing of very low quality works these days.

Next Big Thing

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Had to share this post from another writer on her novel-in-progress.

Her working title is Perigee Moon, which is the technical term for when the moon is right on the horizon and appears gigantic. It’s a very evocative image.

Titles are so important in publishing. In nonfiction, authors have to get the topic and approach across with the title. In fiction, authors have to evoke some emotional response from readers…and Perigee Moon does that perfectly.

 

Writing Tip: Persist!

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This is a great excerpt from James Scott Bell’s book on writing. The title? The Art of War for Writers.

That’s a perfect title to encapsulate the struggles we all go through every day. In the excerpt, he talks about taking the long view toward success.

This simple lesson is profound. Read it, remember it. Especially the next time doubt strikes.

Amazon Reviews

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If you’ve been following the recent controversies about Amazon’s reviews (and the reviews that show up on other sites), you know the problem: marketers and/or authors are paying for good reviews to help boost their ratings at Amazon and/or sales.

Here’s the flip side of that review process. This article talks about how fans of Michael Jackson are hitting a new biography with one-star reviews to sink the book’s ratings.

The author calls the attack a way to use the right to free speech against the right to free speech. The reviews themselves aren’t flawed. But the engines that rank according to the number of stars on the review clearly is flawed. Any author who’s works are sold on Amazon or other e-retailers needs to be aware of the kinds of social movements that can impact their sales.