Monthly Archives: January 2013

Marketing: Blogs for Writers

Here’s a round-up article on why it’s all right for individuals to blog about topics that are covered in other people’s blogs.

I want to point out the third point in this article. Authors of nonfiction know they should be recognized as experts in a specific area. But fiction authors often are never told that they, too, should present themselves as experts!

This can be a key component in your marketing. A mystery with a cat as the protagonist means the author can blog about everything cat related. The author of a medical thriller can write about how to avoid the next flu epidemic. Works set in exotic or unique locations allow the author to write travel articles for different sites.

And every time you write an article, blog, essay or service tip about that topic, your bio can mention that you cover the same topic in your book. Yes, it’s unconventional and yes, it works!

Next Big Thing

Had to share this post from another writer on her novel-in-progress.

Her working title is¬†Perigee Moon, which is the technical term for when the moon is right on the horizon and appears gigantic. It’s a very evocative image.

Titles are so important in publishing. In nonfiction, authors have to get the topic and approach across with the title. In fiction, authors have to evoke some emotional response from readers…and Perigee Moon does that perfectly.


Writing Tip: Persist!

This is a great excerpt from James Scott Bell’s book on writing. The title? The Art of War for Writers.

That’s a perfect title to encapsulate the struggles we all go through every day. In the excerpt, he talks about taking the long view toward success.

This simple lesson is profound. Read it, remember it. Especially the next time doubt strikes.

Effective Press Release

A video can enhance your press release. Even if you’re a novelist, chat with your webcam about some topic or theme in the book. You don’t need more than a few minutes to have a big impact. More info available in this article.¬†