Author Archives: Laine Cunningham

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About Laine Cunningham

Laine Cunningham is an award-winning author, ghostwriter, and publishing consultant who has been quoted on CNN Money, MSNBC.com, FoxNews.com, and other national and international media. Her work has won multiple national awards, including the Hackney Literary Award and the James Jones Literary Society fellowship. She has received dozens of fellowships and residency slots from programs like the Jerome Foundation, the Vermont Studio Center, the New York Mills Cultural Center, Wildacres Center for the Humanities, Arte Studio Ginestrelle in Assisi, Italy, the TAKT Kunstprojektraum in Berlin, Germany, Fusion Art in Turin, Italy and The Hambidge Center. She is also the author of the travel memoir "Woman Alone: A Six-Month Journey Through the Australian Outback" and a series of Zen and Wisdom books combining unique inspirational text with beautiful photos.

McGraw-Hill Deal Will Help Authors

McGraw-Hill is well-known for its strength in academic (educational and professional) content. It is partnering with Follett to expand sales of ebooks into K-12 schools.

This will have a good impact on authors. The availability of ebooks allows for more readers to find authors they might otherwise never hear about. Ebooks also provide publishers with a way to monetize their backlist, which means that authors whose works are out of print can derive fresh income when their books are re-released in electronic form.

The disruption is doing its job. Things are looking up for publishers and for authors, and this is just one example!

Eink on Phones

Midia Inkphone is not the first on the market to offer eink on a phone. It is, however, an indicator that people are reading more on their phones than ever before.

I have been waiting for a device like a phone or an iPad to allow for both internet browsing and eink displays for American readers (both devices now available are for foreign markets). I don’t particularly enjoy reading on a full digital display. It just isn’t the same. And studies comparing the impact between digital reading and reading on the page prove that the brain retains more with print.

So eink is a good midway point. It will help readers engage more with the story or content. It also is much easier on the eyes!

Hachette-Perseus Deal Includes 400 Indie Publishers

Hachette recently bought Perseus books. What hasn’t been discussed widely in the media is that the deal included 400 indie publishers. The indies represent $300 million in distribution sales volume of the total value represented in the deal.

This is great news for authors. Although the merge hasn’t been without its issues for the indies, it does signal that traditional houses are taking indies seriously…and that they value the products they produce. In time, we are likely to see more mergers like this with traditional houses and indies teaming up to revitalize publishing…and reading.

BookTrack’s Twist on Audiobooks

BookTrack, at BookTrack.com, offers a unique marketing option. Authors can log onto the site and, using audio they find themselves or audio clips from the library, generate a sound track for the first section of their books.

This doesn’t have any voiceover, so it’s not an audio book. It is, however, a way to evoke a stronger response in potential readers to your work. And anything that can help pull in more readers is worth a try.

Self-publishing Squeezes All Authors

In late June, the Shatzkin Files worked up an interesting comparison of data on publishing. The study looked at how authors used to perform before self-publishing became such a big trend. Generally, there were always the big authors, few enough in number. Then came the midlist, authors who did well enough but who had to build to the breakout over the course of several books…if they ever broke out. And then came the ones who sank quickly after publication.

Now, self-publishing is changing the economics for authors but not necessarily in a good way. With so many additional titles available, the midlist author is being squeezed out. There is simply too much static in the background for them to make a splash. The big authors, meanwhile, keep getting bigger as readers turn more and more toward the names they recognize.

And the third group, the rest who sink, is growing larger. These elements impact authors no matter if they have self-published or gone to a traditional house. Take this into account when you consider stepping into the indie arena…it might be harder than you think. And remember, too, that you can self-publish and still approach agents and publishers with the same book at the same time.

Publishers Make More Online Than B&M

BookStats now estimates that publishers are making more money off of internet sales (for print and ebooks) than from revenues created by brick-and-mortar stores.

The difference in the percentages is small but this is a first.

Keep this in mind as you go about marketing your book…whether it’s traditionally published or indie produced, ebook or print. If you need help, the Writer’s Resource marketing plan is geared specifically toward low-cost and no-cost digital opportunities.

1 Million Titles on One Subscription

A new ebook subscription service will offer 1 million titles.

Bllon will launch in beta form this summer. Details on how many books readers can view each month still aren’t clear but 3 ebooks will be provided for free when users first subscribe.

Although Bllon is based in Germany, similar services for the American market average 500,000 titles. So keep an eye out for Oyster and Scribd to ramp up their games and match that number.

Seth MacFarlane’s Support Mirrors Overseas Lit Efforts

Seth MacFarlane has promised to match up to $1 million for the Reading Rainbow crowdfunding campaign. Reading Rainbow is an app used in schools by young readers, and the campaign aims to provide it to low-income students.

This move mirrors a trend overseas that in some cases isn’t a trend…it’s part of other nation’s cultures. Governments in some European countries have long provided tax breaks, grants and other incentives to authors, bookstores and publishers. Some of it has happened recently because publishing is taking such a beating worldwide. Much of it, however, has been in place for a century. The understanding that literature is valuable to a nation’s identity and culture is too strong to simply allow publishers to forge ahead on their own.

America should wake up to this fact. Individuals are doing their part by contributing to crowdfunding campaigns for small presses, bookstores and authors. But more needs to be done. We need to support authors in meaningful financial ways. We need to help bookstores and publishers not just survive but thrive.

What is your best idea to help?

Guardian Contest Opposes Realistic Trend in YA

The Guardian is running a contest for juvenile manuscripts. Their crop of shortlisted entries has been anything but depressing or dark. Instead, they said they are looking for entries “that make the make-believe seem real.”

Lately there’s been talk of a turn toward more realistic fiction in YA and younger titles. This is mostly due to the success of The Fault In Our Stars. But the dystopian and darker elements, along with speculative works, aren’t done yet. If you doubt that, consider how long the vampire craze lasted…over a decade.

So if you’re working on something dark, dystopian, or just plain speculative, know that the market will still welcome your submissions.

Wattpad YA Contest

A group of authors with debut novels launching in 2015 called the Freshman Fifteens has teamed up with online writing community Wattpad for a writing contest. Entries are open now.

The Common Room Teen Mentoring Contest will pair 15 winning authors aged 13 to 19 with a member of the Freshman Fifteens. The established authors will mentor the teens through the writing and publishing process. The 15 winning entries will also be published in Common Room, an anthology being put out by Wattpad in January 2015.

This is a great chance for adults who are in the lives of teens to encourage their writing dreams. I’ve had the chance to work with teenagers through Writer’s Resource, and every time it has been a fantastic, high-energy experience. My clients, although young, achieved publication, and it changed their lives. Help out your best teen pal by telling them about this contest!

World Cup of Literature

In June and July, the University of Rochester’s resource for international literature, Three Percent, held the first ever World Cup of Literature.

The program featured a 32-book knock-out tournament during soccer’s World Cup game. Each match pitted two books against each other. Only one of the books moved on until the championship match determined the ultimate winner.

This program might look like it would draw more attention outside the United States (which doesn’t share the soccer fever that infects other nations). But keep in mind that Britain has a reality TV show that features authors, and publishers in the U.S. are constantly looking for new ways to engage readers. We might see similar events tied into American obsessions like football or the Fourth of July.

I look forward to holidays spent counting down competitions like this!

Literary Tour as Marketing Idea

Foyles is launching a literary tours program. Winners receive trips guided by well-known authors to places that have appeared in books.

While this program took quite a bit of effort and investment to create, really any author can add this idea to their marketing efforts. Many times fiction authors use real locations as part of their books. Add a self-guided tour description to the end material in your work and use that as a way to enhance sales. Or even guide a tour yourself during your next visit to that city. Have fun, meet fans and revisit the plot…sounds like heaven!

Unknown Authors Win, $750 Cash Awaits!

The Laine Cunningham Long Form Fiction contest selected the winners for first, second and third place as well as honorable mention. Then came the big surprise: two of the entries that won were submitted without contact information for the authors. One doesn’t even have a name!

We now have two winners, for second and third place, who remain unknown. An email address for one has not received a response. The other entry is the nameless one…no name, no email, no phone number or address.

The titles of the winning entries are, for third place, Good Enough Mother by Lora Hilty and, for second place, Rosa. The name on this entry was handwritten in very cramped writing. Our best guess at the author’s name is either Barbara de la Cuesta or Barbara de la Cueta.

The prizes that await are $250 for third place and $500 for second place. That’s a total of $750 that any writer would be glad to receive for pens, printer paper, computer devices, or more contest entries. The $1,000 first place award went to Love’s Wilderness by Enid Harlow, who unfortunately hung up on the administrator when he called to tell her she had won because she thought he was trying to sell her a magazine subscription. Honorable Mention went to The Rummy Club by Anoop Ahuja Judge, who received the news with much more joy than the first place winner.

We are asking for your help finding these two unknown authors. Reblog this, tweet it, post it on Facebook, and talk to your writer’s groups. If you know the authors (or are one of the unknowns), please contact The Blotter Literary Magazine at BlotterRag.com.

Also note that this will be the last year of the contest unless we can find another sponsor. Interested individuals can connect with Garrison Somers of The Blotter for more information.

Target to Offer Ebooks

Target is partnering with a startup ebook subscription service called Librify to provide an online platform for buying, sharing and discussing books. Librify has more than 500,000 titles available already (about half of Amazon’s number), and it has only been beta testing since March.

Even better, the social aspects of the platform allow readers to review and discuss their favorite books…providing word-of-mouth validation that is so critical to readers. Authors should check into Librify now to ensure their titles are available once Target is ready to launch.

Mohawk Indian Explains Why You Shouldn’t Work with Amazon

I just had to share this, especially for the stunning final photos:

Dear Publishers, Dear Booksellers: A Mohawk Indian Explains Why You Shouldn’t Work with Amazon.