Tag Archives: Publishing

Latest Trend: Steamies

All right, YA authors, heads up! Recently I posted about the trend toward New Adult fiction…works that target slightly older audiences aged 18 through 24. There’s already a subcategory for New Adult: Steamies.

These are works that focus a bit more (and sometimes a lot more) on erotic or sexual aspects. It’s natural for individuals in that age group to explore and wonder how sensual and sexual activities fit into their lives and personalities, so it’s also a natural for inclusion in novels.

Some publishers welcome Steamies. Others reject them out of hand. Readers will be the same. Know before you pitch to publishers or readers what you’re offering so you can target your audience with pinpoint accuracy.

Best Price for E-Books

Self-published? Wondering how to set your pricing?

Smashwords recently conducted a survey. They found that cheaper is NOT always better.

Books that sold for $3.99 faired best. They outpaced similar books available for $2.99.

Why? It’s likely about perception. A book that costs a little more signals that it is worth a little more…and possibly a lot more.

But don’t go crazy. HIgher price points than $3.99 did not fair as well.

Publisher Accepting Submissions

Free Spirit publishes 20 to 25 titles per year for children and teens. Their focus is on helping readers learn how to succeed in life and make a difference in the world. They specify that authors should submit a proposal as part of their pitch.

Publisher Accepting Submissions

Avon Romance, an imprint of HarperCollins, publishes 400 romance novelsa year. Use their online submission form to submit your manuscript directly.

And don’t forget your book proposal!

Book Sales are REALLY Up!

BookStats reports that e-book sales in fiction rose 42% in 2012 to a total value of $1.8 billion.

Nonfiction e-book sales grew 22% to $484.2 million.

E-book sales in children’s and YA categories increased a whopping 117% to $469.2 million.

E-books now account for 20% of publishers’ revenues.

Net revenues for publishers are also up slightly. The industry is recovering. If you have a manuscript that’s been lying in a drawer somewhere collecting dust, it’s time to pull it out and start pitching!

Book Auctions

Yesterday I posted a comment about a client who wondered if the longer wait for a positive response from a publisher was cause for concern. He wrote back again noting that if a deal came through, he knew it would in part be due to all the work we’d done together to improve the manuscript.

He ended with a comment about competition between the various publishers. He was referring to a book auction.

Several times recently I’ve been asked if auctions still happen. Yes, they do! The industry is in flux and is scrambling to adjust their course in an unknown present but the book auction is alive and well.

And yes, Toto, auctions are still offered to authors who are not celebrities. So take heart and keep working. If you’ve created your best work and keep trying, you’ll eventually meet with success.

How to Tell If a Publisher is Interested

Recently a client contacted me about a manuscript that had been submitted to several of the top publishers. His first manuscript had been picked up right away but this one seemed to be lagging behind. He wondered if “no news is good news” on this front.

The answer is yes. Publishing has changed quite a bit over the past several years and response times can be much slower. Generally, rejections are provided fairly quickly. Any time lag in response often means someone at the publisher wants the book; they just have to go through a series of hoops before getting full and final approval.

So, take silence to mean that a publisher is interested…they’re just trying to figure out where the book will fit in their lineup, how the marketing department will handle the work, or a host of other issues.

Meanwhile, keep working on the next book!

Two New Trends in Young Adult (YA) Books

Tired of vampires and other incarnations of the undead? There’s hope!

The pendulum in YA is swinging away from the paranormal back toward contemporary fiction. Yes, zombies are also hot right now and it will take time before readers completely turn away from them. Meanwhile, publishers are ramping up to focus their marketing efforts again on modern fiction.

Mysteries and thrillers are also becoming hot for this age group. This is happening because YA readers reach into the adult market for these kinds of books but the material isn’t suited well to their level. So many more adult authors are shifting their focus or revamping material to fit YA readers.

New Trend in Academic Juvenile Publishing

The No Child Left Behind policy changed publishing when it first was implemented. Now the focus is shifting away from that and toward the Common Core.

This is a hot topic with publishers right now. The focus is on helping young readers gather facts and learn how to think.

This means that there is a renewed focus on nonfiction titles for young readers, particularly middle-grade chapter books. Publishers are looking for things that are fun to read, a little quirky, and especially things that don’t read like homework.

Have something that fits the bill? Dig it out…today! Hone your pitch to this new trend and fire it out!

New Juvenile Imprint

Algonquin Books, long known for their focus on high-quality fiction and nonfiction, is launching a juvenile imprint this fall.

They will start with five titles, a substantial amount considering that they limit their adult titles to a total of 20 every year.

Their goal is to eventually publish 15 juvenile titles in middle-grade and YA markets every year.

Whenever a publisher launches a new imprint, pay attention! Your chances of being considered are much higher as they work to build their list for years to come.

Latest Buzzword: New Adult

We’re hearing a lot lately about New Adult novels as a category that is getting hot.

New Adult works target late teen and early twenties readers. They therefore have characters in that age group. Often these are coming-of-age stories about people who are no longer kids but who aren’t quite adults.

The settings are often in college or right after college. These works used to be published under the young adult (YA) category but are becoming a niche of their own.

Currently bookstores are struggling to find a way to shelve and market these novels but New Adult titles are coming on strong. Readers want them. Do you have something that really is New Adult rather than adult or YA? Be sure to note that in your query and your book proposal to capture attention from agents and publishers.

How Long Should My Book Manuscript Be?

Word count: what an issue. You’ve spent months or years working on a book and now all the agent wants to know is, “How many words?”

There are important reasons why you should pay attention to word count.

First, each category and genre has an average length. This goes far beyond novels vs. novellas. It’s about how long is too long for a romance novel, how short is too short for a spy thriller, what’s the average for a young adult novel, how much leeway does a work of literary fiction have? The answers are specific to each category. Writer’s Resource can help you determine if your book is appropriately long.

Second, first-time authors (authors who have not been traditionally published) are held to different standards than other authors. Generally, a first-time author should never go above 100,000 words. Certain genres like some subcategories of thrillers, historic novels, and certain types of other fiction and nonfiction books can run 110,000 to 115,000…but anything above that is pushing the boundary too far.

Why? Because print costs rise exponentially above 100,000 words. Publishers will sink money into marketing you and your books with the hopes that it will build an audience. Your second or your third book will be much less restricted by length if your first one is successful. But until you have that proven fan base, publishers want to cut their risks.

Cut your risk of rejection by knowing what’s expected of your manuscript…first-time author or not!

How Much Should You Charge for an E-book?

Recently e-books have been getting a lot of attention. Big publishers who were slow to enter the game now have as much as 27% of their profits coming from e-books. The market increased 129% over the last 18 months, and it shows no signs of shrinking. So, how do you take advantage of this as an author?
Consider the top and bottom parts of the range first. Some sites allow you to charge up to $199 for a single e-book. That’s great if you have specialized information but for most books, that’s really out of bounds.

Ten bucks is considered the magical touchstone…as in, don’t price an e-book more than that.

Free…well, that’s not really the bottom. It’s zero, so we’re going to bypass that as an option.

$0.99 is the true bottom. Reserve this lowest price point for special promotions that you advertise heavily and that run only for a short timeline, say, a single day.

$1.99 is a nice price point for longer term sales or sales that you don’t market as heavily.

That leaves you with a nice everyday price range between $2.99 and $9.99.

Self-publishing

Is self-publishing the new revolution? It sure feels like it. Publisher’s Weekly covered discussions of self-publishing and how authors are breaking into publishing houses through their own efforts in this article. Some of the key points are:
–Do not give you work away for free. Despite what you’ve heard, content does not want to be free. Authors who cannot make a living do not have time to write…and therefore they can’t continue writing. Charge something. It doesn’t have to be much but it does have to be fair.

–It doesn’t take all that much to catch the attention of traditional publishers. Sell 10,000 copies…or even a few thousand less if the timeframe is short…and start sending your book proposal out to agents and publishers.

–Quality still is king. Be sure to edit, proof, and develop your story just as if you were going after the big six publishers.

Fraud Alert!

Authors, be aware that many of the largest printers are now being investigated for fraudulent activities. The charges include making misleading claims on how their marketing and promotional packages can enhance sales, placement opportunities, and other complaints.

Remember: If you have to pay ANY money up front, the company is NOT a traditional publishing house. It is a PRINTER.

Even if the printer can offer marketing services, you are still self-publishing.

Print shops might also offer book placement services…but they are still printers and you are still self-publishing.

An educated author is a happy author!