Tag Archives: publishing trends

Publishing Trends: Christian

Texts that deal with Biblical information and themes have long been popular with readers. In fact, publishing a Bible often anchors a publishing house with a text that continues to generate sales year after year.

This leaves the arena wide open for authors writing Christian-based works. In addition to novels that deal with spiritual topics, the nonfiction area is strong. Topics can be academic in nature or geared toward mainstream audiences reading at home on their own.

Keep an eye on titles that are coming out to determine which publisher is best for your Christian work.

More on YA Trends

Yesterday I discussed the latest trends in YA, and noted that everyone is looking for a YA thriller right now.
It seems that Finland has hit the mark. A YA series has come out and the rights have been sold in 33 territories. The first book, As Red as Flood, was released in Feb 2013. Book two came out in August and the third is scheduled for spring of 2014.

Don’t wait! If you’re finished with a YA thriller, get your pitch together now!

Publishing Trends: YA

Agents are reporting that the number of submissions they’re receiving in the YA category can average 10,000 every year. To ensure your work stands out, consider the latest trends.

The market these days is more sophisticated. Your story has to be sharper and smarter than ever before.

Paranormal elements are fading rapidly; they’ve been overdone.

Contemporary realism continues to be a mainstay.

Stories that offer a hook that allows the book to rise above the masses of other available titles are always in demand. Hone your pitch pieces (the query letter, book proposal, synopsis, etc.) so that your project has the best chance in this area.

Deep emotional topics are in demand because they help guide readers who might be dealing with the same issues.

Thrillers are a big area set for growth. Everyone’s looking for the YA version of Gone Girl.

Great News in Publishing…Finally!

Simon & Schuster said that the publisher is on track to deliver “record profits” and will see its best margins ever. The success is being credited to the publisher’s award-winning titles as well as the sophisticated ways they’ve been reaching out to readers.

The publisher’s digital revenues are at 27% of their total sales, providing that they’re working hard to keep pace with new trends in technology and reading habits.

After so many years of sad tidbits, it’s great to see that one of the legacy publishers still knows how to get the formula right…even when the formula keeps shifting.

The Advantages of Short Books

Short books have gained a lot of credibility in the publishing arena. Still primarily the purview of self-published and indie authors, shorter books are having an important impact on writing careers.

Shorter works allow authors to generate more titles in shorter timeframes. Since algorithms and search results are going to be pushed in part by the number of titles available, this is no small point.

Shorter works also allow authors to constantly offer readers something fresh and new.

Short works can provide an opportunity to work in a new genre or category with less risk than creating a longer work.

How do you use short books to your advantage?

Publishing Trend: Self-help

We all gripe now and then about how well celebrity bios sell. Well, 2014 is projected to be the year when a different category outsells that standby.

The self-help category is poised for another huge boom. Works that are intellectually “credible,” meaning those that are reflective and offer something readers will find meaningful, will fuel this boom.

If you have something in the works or an idea for a project that fits this category, get cracking! Now is the time to grab for your breakout success.

Self-pub Serves Fiction Authors

Bowker found that most authors looking into self-publishing are going to bring fiction to the market. That makes sense because only 25% of the titles produced by traditional publishers are fiction. When so small a door is open to authors, they have to turn to other avenues if they want to reach readers.

Oddly, though, readers polled by various organizations say they prefer reading fiction at a rate of 77% to 78%, leaving a very small number that prefer reading nonfiction.

It seems that indie publishers are giving readers what they want.

Trends: Novella

Recently there’s been some chatter about novellas. For a long time, novellas were shunned by all but literary publishers. Too short, it seemed, translated into too little interest by readers. Of course, there was the biggest problem: novellas were not terribly economical to print. That impacts the bottom line, and that means more pushback from publishers.

The trend has been increasing judging by what I’ve been hearing from agents and publishers alike. They want longer books (fiction and nonfiction), and the 50,000 word minimum is being held to more strongly than ever before. This makes sense in a time when publishers are trying to trim every penny to enhance their waning profits.

But organizations that have been keeping tabs on self-publishing are questioning this wisdom. They note that when publishers do take on novellas, they are marketing them as novels so as not to undermine the work in readers’ eyes. Also, they’ve noted that genre works are seeing success as novellas.

This is in part due to self-publishing successes. Authors write what they write…they honor the story itself without having to worry much about lengths and economies of scale if they are self-publishing. Readers are interested in the story, not whether it’s long or short, or which publisher it might have come from.

Novellas, then, might find that they will receive a greater amount of respect from traditional publishers in the future. This will take a year or more to sink in, though. For now, consider your length when approaching traditional publishers. Aim for that 50K minimum to ensure you aren’t rejected on length alone.

Is E-publishing The New Focus for the Big Five?

As brick-and-mortar stores fall and ebook sales grow, a lot of chatter has been going around about whether this is the new focus for the top publishers. Even agents no longer assume that print will be part of their clients’ deals.

Pressure on publishers to release books more quickly as well as to keep an eye on profitable releases is a major driver. Authors fear that with a smaller investment from publishers, the publishers won’t feel that marketing is as necessary as before.

Since these days the main benefit publishers can offer is the ability to get books into stores, it’s a tricky situation for everyone. What are your thoughts?

Two Decades of Book Trends

USA Today recently looked at twenty years of bestselling books from their own lists. Here’s what they found.

Self-help titles were big during the first five years. Oddly, the magazine connects this trend to the fact that print copies were still king then. In actuality, though, ebooks were first taken up by individuals reading nonfiction.

J.K. Rowling shattered the myths about what young readers wanted to consume both in terms of content and length during the 1998-2008 era.

Since 2009, in part due to the availability of ebooks (and of course the enhanced ability of readers to locate fiction through algorithms), fiction has risen to all-time highs.

Authors are Publishers’ New Powerhouses

Long ago in a dreamy land far, far away, publishing was a “gentleman’s business.” Publishers, agents and authors respected each other because they were working together to reach readers.

Then publishers started to become corporatized, focused on the bottom line. Over the decades, authors ended up at the bottom of the barrel. The only advocates, it seemed, were their agents.

Nowadays, things are changing rapidly. Self-publishing and the advent of new digital platforms are shifting the way publishers do business. One of the things that suddenly has become more important is…you guessed it…authors.

Authors are the brand around which readers revolve. A host of recent conferences and book trade shows have hosted multiple sessions that focus on the writer.

It’s a great time to be an author!

Stats on the Publishing Industry

Quite a bit of chatter is going around these days about how self-publishing is shaking up traditional publishers. In some ways it is a war between sides that are battling for attention from the same pool of readers. WIthout going into all the other elements, let’s remember one key fact:

Self-published titles represent 10% of the current market.

This means that a number of places where books traditionally are distributed–brick-and-mortar bookstores, big-box retailers, shopping clubs and the like–aren’t paying very much attention at all to self-published titles.

When considering your career, take all the details into account to find the best path for you and your work.

Self-publishing Success is Fueling Traditional Publishing

With a growth rate over 400% in the past 5 years, self-publishing is actually turning out to be a benefit for traditional publishers.

More publishers than ever before are signing authors who self-published their books. Indie authors have finally found their ways onto some of the top bestseller lists, which is eye-opening considering that many lists are compiled by newspapers that still refuse to review indie authors.

Nowadays, I tell clients that they can self-publish at the same time they are querying agents and publishers. If the self-published route doesn’t work out, no harm done. If they hit it big, though, they have even more appeal for traditional publishers to take a close look.

Self-published Book Titles Jumped in 2012

Bowker, the ISBN provider, found that the number of self-published books in 2012 rose 59% to over 390,000 titles. Ebooks have led the charge, although print books still accounted for about 60% of self-published titles.

The analysis also found that more than 80% of self-published titles came from just eight companies, including Smashwords and CreateSpace. Fiction is the most popular self-published genre followed by inspirational/spiritual works, books for children, and biographies.

PW Says Self-publishing is the Only Conversation Publishers Need to Have

At the Frankfurt Book Fair, Publisher’s Weekly encapsulated the event by saying “The self-publishing discussion is the only conversation we need to be having today.”

The Virginia Quarterly’s web editor backed that up.

Books on Demand pointed out that 60% of self-published authors see no difference between their efforts and those provided by traditional publishers. At the same time, 75% saw marketing as the biggest advantage offered by traditional publishers.

And that’s no small point. Self-published authors have to take very broad approaches to marketing to see what works for them at that moment in their selected category. Traditional publishers already know what works and are able to focus a team of individuals on those efforts.

VQR pointed out that the element connecting both groups is that they are both reaching out to readers. And that should be key for you no matter which publishing route you take.